Ad Council, photographic PSA Series
Globally, wasted food accounts for about 8 percent of all greenhouse gas emissions. The environmental consequences of producing food that no one eats are massive. I designed three different photographic ads for the Ad Council on this topic. I shot photos, then edited them in photoshop. The mood for this work is serious and haunting, like the issue at hand.
Skills: Layout, typographic design, photo editing, photography, slogan writing
Programs: Photoshop, InDesign
Behind the scenes...
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