Dial Soap, Package Design & Ad Campaign
Dial is an American brand of soap originating in late 1940s Chicago. Over time, their liquid hand soap has been known to many as the go-to soap for tattoo artists and the tattooed alike, so I wanted to give the brand a fresh update to reflect this new identity. I changed their old bottle shape to reflect a tattoo ink bottle, included old school tattoo art in the background, and spiced it up by including a different texture and color for each bottle. I also redid their logo, including a tiny bar of soap in the ā€œIā€ as a reference to that being the first soap product they sold.
Skills: Branding, logo, package design, poster design, social media design, ad series, copy writing, photo editing
Programs: Photoshop, InDesign

White Logo Design

Black Logo Design

Sell Sheet
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