![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/36f6bcef-ed41-4c48-978f-5ec1226f9ffe_rw_1200.jpg?h=2e0c68c1605aeae094e8e6ea185644bb)
Dial Soap, Package Design & Ad Campaign
Dial is an American brand of soap originating in late 1940s Chicago. Over time, their liquid hand soap has been known to many as the go-to soap for tattoo artists and the tattooed alike, so I wanted to give the brand a fresh update to reflect this new identity. I changed their old bottle shape to reflect a tattoo ink bottle, included old school tattoo art in the background, and spiced it up by including a different texture and color for each bottle. I also redid their logo, including a tiny bar of soap in the āIā as a reference to that being the first soap product they sold.
Skills: Branding, logo, package design, poster design, social media design, ad series, copy writing, photo editing
Programs: Photoshop, InDesign
Programs: Photoshop, InDesign
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/37ff2592-5a8d-499a-ac29-cefdba3c3fbc_rw_1920.jpg?h=a16160058f0de1d3c87b1274f8f7f872)
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/2581179d-10b7-4dd1-b315-700d5b79fd01_rw_1920.jpg?h=6b6da130155f805749c28ec1aa018be7)
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/22e817eb-c954-4220-b253-27a46c164abc_rw_1920.jpg?h=b4cbbb67d278ee4086d196e1e9a2fcef)
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/cfef3186-d0fb-47c6-98c5-2612eb4d2849_rw_1920.jpg?h=0c32207a93410a1f21c355b6ccd0cf1f)
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/7be88185-c799-4583-874b-c83945d3bd6e_rw_1920.jpg?h=281dd6bb9e26c00de55c6ebe6bd770c6)
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/362238cf-ac38-4cf3-9891-913ced3d6520_rw_3840.jpg?h=13a4c1f7cd99e08adffff20dd1ff6e6c)
White Logo Design
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/06fc6af0-50e9-4e4d-bd24-5d225a5b62c6_rw_3840.jpg?h=0e93bf1ef23d3aac3dbae7957c23e39d)
Black Logo Design
![](https://cdn.myportfolio.com/67b5d798-dc90-445a-831a-7eb7b6667bb9/625d0a28-4b74-4c81-acb3-0ba687445c70_rw_3840.jpg?h=056c89d52410c7a883f4462b631efe3d)
Sell Sheet