RAGSTOCK, REBRAND & LOGO REDESIGN
Located in downtown Madison, Ragstock is a three-story store that sells clothes and accessories. The coolest part? Their products are a mix of vintage/thrifted items, and brand-new! This blend of styles makes Ragstock the perfect place for everyone young and old, though they try to market mostly to teens and young adults. I’ve helped them achieve this goal by combining a sleeker, more modern vibe with a classic typeface and a vintage glasses icon.